• Soon Loo

    Board Member · Former CEO · Entrepreneur-in-Residence, INSEAD

    I operate at the intersection of global governance and high-stakes innovation. My perspective is grounded in over two decades of leading at scale: co-founded a venture-backed startup in Silicon Valley, led two national economic agencies as CEO, and chaired the board of a company through a US$1 billion IPO.

    Board & Strategic Advisory Portfolio

    • Mission Holdings: Board Member for a global investment firm with US$1.5B in assets across the US, UK, and Asia.
    • SY Holdings (6069.HK): Strategic Advisor. Formerly Board Member and Chair of the Remuneration Committee during its high-growth phase.
    • Sundaland Resorts: Board Member for a Temasek-backed eco-tourism venture.
    • ICF Professional Coaches: Member of the Global Board of Directors.

    Academic & Innovation Leadership

    My work focuses on the future of leadership and the intersection of human potential and technology. As an Entrepreneur-in-Residence at INSEAD, I advise MBA and EMBA participants on innovation and venture building. I recently completed advanced research at the University of Cambridge regarding the intersection of AI and coaching.

    Selective Advisory

    Beyond my governance roles, I serve as an International Advisory Board Member to a national economic development agency. I also act as a private advisor and sounding board to visionary leaders and family principals, helping them navigate the layered complexity of power, innovation, identity, and legacy.

    Education:

    • MBA, Harvard Business School
    • Graduate Research, Cambridge

    "Soon is someone who changes the world, and you can expect more to come." — Professor Marco Iansiti, Harvard Business School